The Global Daily Deal Association (GDDA), the first trade organisation for the burgeoning daily deal industry, launched today in the UK. Following huge demand at last week’s successful DD Summit Europe, the new trade body has been established to bring together the thousands of daily deal providers currently offering discounted goods and services to consumers across the globe. The association is the first of its kind and aims to provide one voice for the dynamic and currently disparate daily deal industry, which includes major players such as Groupon, kgbdeals and Living Social.
Daily deals have had a huge impact on consumer spending habits since they took off just two years ago. In the UK alone, consumers spent nearly £300 million on daily deal sites in just six months last year (July-Dec 2011). Led by daily deal expert Stavros Prodromou, the GDDA’s first role will be to work with the industry to establish and agree a code of conduct. “This industry is very young and has grown at a phenomenal rate, but a trade association is long overdue,” says Stavros Prodromou, director of the newly established GDDA.
“The first ever DD Summit Europe was a fantastic forum for discussion, and a great starting point for the Global Daily Deal Association. We know there are many issues facing the daily deal industry; there has been a lot of negative press and industry successes and failures have been widely publicised. Now, for the first time, we will be able to work together to find common solutions,” continues Stavros. The GDDA will bring together daily deal providers from across the world to collaborate on industry initiatives and standardise approaches to this new and developing sales channel.
The organisation will also coordinate conferences and networking events for the industry to share best practice, building on the success of the first ever DD Summit Europe.
About the Global Daily Deal Association
The Global Daily Deal Association (GDDA) is the trade association for the international daily deal industry. Founded by daily deal expert Stavros Prodromou, the GDDA brings together thousands of daily deal providers to collaborate on industry initiatives. The GDDA works with the daily deal industry to standardise approaches to sales and marketing and coordinates conferences and networking events for the industry to share best practice. To find out more and to register your interest here