Guy Hanson, Director of Response Consulting at Return Path will present the "Deals, Discounts and Deliverability" Case study at the DD Summit Europe 2012
Email deliverability is business-critical for daily deal businesses: it's not just about getting to the inbox, it is alsi about getting there fast. Return Path already works with some of the biggest players in the market such as groupon, and will be sharing some real life case study examples of how some of its daily deals clients have dramatically improve their email program performance in terms of increased inbox placement rates, response rates and eeivery times. We will also be giving you a preview of our latest deliverability benchmark data and how daily deal compare to overall cross-industry metrics.
Guy Hanson – Director E- Marketing Response Consulting Services EMEA, Return Path
Guy is a passionate advocate for the intelligent use of customer data to drive responsive email programmes. With a knowledge base that now spans over 10 years, Guy has become one of the UK’s leading e-marketing experts and thought leaders. Currently working for Return Path’s professional services team, he provides email response consulting solutions to a broad range of international clients. Outside of work, Guy is an established member of the DMA’s email marketing council, with a primary focus on legal, data & best practice issues.