We are happy to announce that Kestrel Lemen, Marketing Strategist of Bronto Software will present " Boost ROI with Relevancy – Real Lifecycle Marketing Tactics that Drive Revenue" at the DD Summit Europe 2012
Synopsis
Daily Deal companies may be leaving money on the table if they are not utilising a lifecycle messaging strategy. As the leading marketing platform for e-commerce, Bronto helps many Daily Deal clients maximise sales through automated lifecycle marketing messages that drive subscribers to buy. Kestrel Lemen will present tangible tips that will help boost ROI through welcome messages, birthday/anniversary messages, re-engagement messages and more.
About Kestrel
Kestrel Lemen is a strategic marketing consultant for commerce companies, most notably Daily Deal sites. Through tactical guidance and advice for email, mobile and social programs, Kestrel helps clients develop and refine campaigns. Highly experienced in improving creative, optimizing programs, and implementing cross-channel marketing, Kestrel provides concrete ways to improve engagement and ultimately increase revenue.
About Bronto
Bronto Software provides the leading marketing platform for retailers and other commerce-focused companies to drive revenue through email and cross-channel campaigns. Over 1000 organizations worldwide including Party City, Armani Exchange, Timex, Samsonite, and Clarks rely on Bronto to increase revenue through interactive marketing.
Web Site: www.bronto.co.uk
Phone: +44 (0)20 7812 6475
